Tag Archives: Sony

5 Bold Options For Spidey In The Wake Of Amazing Spider-Man 2

Well, this ain’t good. This past weekend, The Amazing Spider-Man 2 opened to a tidy $92 million. Those are monstrous numbers, sure, only a whisker below Captain America: The Winter Soldier for the year’s biggest opening. And overseas, the numbers are robust, a possible threat to $500 million if the pace continues, and anytime your film can approach half-a-billion outside of America, it’s impressive. 

But a closer look reveals that Sony has trotted Spider-Man out five times thus far, and these last two films show a downtrend. The $92 million take severely trails not only the monster opening of 2007’s Spider-Man 3 but even the $115 million scored by Sam Raimi’s non-3D Spider-Man on the same weekend twelve years ago. The Amazing Spider-Man was the lowest grossing film of the series, and this next one might perform even weaker, despite the boost received from the biggest box office weekend of the year. 

This bodes poorly for Sony’s plans, give that there is a third and fourth film in this series scheduled for 2016 and 2018, and intentions for spinoff Venom and Sinister Sixmovies in the coming years. The studio has crowed about having a Spidey movie every year, with some at the studio expecting a billion dollar global gross for this entry. Clearly that’s not going to be the case at all, and Sony needs to examine their options if they want the wallcrawler to remain viable. So, what can they do? Here are 5 bold options: 


Option 1: Stay The Course

Sony’s got four more prospective blockbusters coming down the pike, four more movies with Spidey that can make half-a-billion worldwide each, at least. But it’s suggested that Amazing Spider-Man 2 cost $250 million, with an additional $180 million spent on marketing. If those numbers are accurate, then the new film would have to gross in the neighborhood of $800 million worldwide to generate theatrical profit. Fortunately, while it will probably fall short of that benchmark, the film will ultimately register solid numbers in ancillary markets, like TV deals and merchandising. 

So smart business says that there’s still plenty of life in Spider-Man. It’s worth noting that the original plan for The Amazing Spider-Man was to make a much smaller, more intimate picture that would cost far less than the mega-budget Sam Raimi films. There’s no reason they still can’t try that: there are sets and animatics already designed from these previous Spidey films, and a bit of added fiscal responsibility can get the budget underneath $200 million. If Amazing Spider-Man 2 cost, say, $180 million to produce (the usual budget for Marvel’s films over at Disney) and something like $140 million to promote, then it would only need to approach $600 million to break-even, a number the movie should surpass soon. 

Yes, it’s a bit implausible that future Spider-Man films could be that much cheaper than the recent entry, but Hollywood makes scads of blockbusters each year at a more responsible cost. Heck, Michael Bay has brought each apocalyptic Transformersmovie in underneath $200 million thus far, and it seems far more complicated to put the Autobots onscreen than it does a skinny guy in full-bodied pajamas swinging around the city. With no real above-the-line talent aboard these films (compared to Tobey Maguire and Kirsten Dunst, who negotiated for top dollar in the earlier films), having these pictures cost so much is downright irresponsible. This enterprise can continue with a little less money and a little bit more ingenuity. 


Will a ‘Spider-Man’ / ‘Avengers’ Crossover Ever Happen?

Earlier this week, we reported that a scene from 20th Century Fox’s X-Men: Days of Future Past will be attached as an end credits scene in The Amazing Spider-Man 2, which got many fans excited for possible Marvel crossovers between Sony, 20th Century Fox and even Marvel Studios. It was later revealed that director Marc Webb is still under contract at 20th Century Fox, and the studio would only let him make the sequel if Sony promoted X-Men: Days of Future Past for free.

When asked about the possibility of Sony joining forces with Marvel Studios and 20th Century Fox, The Amazing Spider-Man 2 producer Avi Arad revealed that a cross-over will only happen when the studios have run out of other ideas, although that likely won’t happen anytime soon.

“I think I’m probably a little bit of the militant here. I think it will take a moment in which we’ve run out of ideas. There’s so much to tell about Spider-Man. There’s so much to tell about The Sinister Six. The relationship between Spider-Man and Venom will bring a whole other world in. We did it in the books; we did team-ups all the time. Even with DC. You know, we’d flip a coin, ‘Okay, who’s going to win, Batman or The Hulk? We’ll make a cover out of it.’ But we really feel very confident that we have so much to do […] Peter Parker is unique; he’s really different. He’s not an Avenger. He’s not an X-Man. He’s unique and we revere that. And we’d rather work really hard to have the right ideas than – you know in the toy business we used to make toys glow in the dark when they weren’t selling well and it gave at least another Christmas. We don’t need it yet.”

With The Amazing Spider-Man 3 and The Amazing Spider-Man 4 already in development, along with The Sinister Six and Venom spin-offs, it doesn’t seem that these producers will be running out of ideas anytime soon.

Producer Matthew Tolmach also chimed in about crossing over with other Marvel comic book properties, which he believes would be nothing more than a stunt.

“You know Avi always refers to that question as a stunt. If you were to do that, you know, Spider-Man in the Avengers is a stunt. And I get why everybody – you know, fans and audience members and movie goers – I understand it. When you think about The Sinister Six and you think aboutVenom and you think about Carnage and you think Spider-Man in whatever way you want in association with those movies, they feel like they’re built for Spider-Man. Like that’s where his story needs to go and wants to go and it has to be about more than a stunt. Stunts can be cool but it’s also a business, and so the other side of the answer is they’re owned by different companies. And there’s a ton left in Sony’s world. There’s a lot of business left because there’s a lot of story left. So for them to want to take this character and put it with Marvel and Disney is a huge undertaking and probably, as Avi‘s saying, isn’t necessary until you feel like, ‘Wow, we’re sort of out of ideas. What should we do?’ And we’re far from out of ideas.”

If you’re hoping that Andrew Garfield‘s Spider-Man one day joins The Avengers in their cinematic universe, it seems like a longshot that it will actually happen on the big screen.

The Amazing Spider-Man 2 comes to theaters May 2nd, 2014 and stars Martin Sheen,Emma StoneAndrew GarfieldDane DeHaanStan LeeSarah GadonFelicity Jones,Jamie Foxx. The film is directed by Marc Webb.